Fractional
Marketing Leadership, Without Building the Whole Department
There's a stage between running it yourself and building a department. This is support built for exactly that.
"Before we decide what to do, I want to understand why it's happening. Sometimes the answer isn't more marketing — it's having someone look at the whole picture.”
Rachel Boone
Does Any of This Sound Familiar?
You've grown the business through reputation, relationships, and hard work. Now there's a lot of marketing happening — and you're the one still holding all of it together.
“We're doing a lot of marketing. I'm just not sure we actually have a strategy.”
“Every vendor tells me something different.”
“We're spending on marketing — I just can't tell if it's working.”
“I don't know whether we need a Marketing Director, a VP, or a CMO.”
“Marketing has become too much for me to manage.”
“I know we need to grow. I just don't want to waste money trying everything.”
If a few of these landed, you're not behind. Your business has simply outgrown the way marketing has been managed — and that's a good problem to have.
You Can Have a Full Team and Still Have No One Leading Marketing
A marketing coordinator. An agency. Someone on social. A website vendor. Salespeople asking for better leads. Everyone is doing something — but no one is responsible for how it all fits together.
“This isn't a choice between two setups. It's the shift that one leader makes:
That leader doesn't have to be a full-time hire — and it doesn't have to be you. That's the gap fractional support fills.
This Isn't a “CMO You Get Because You Can't Afford One”
Fractional leadership isn't a discount version of a full-time hire. It's a different, smarter order of operations.
Hire Full-Time First
Commit, then find out
Bring in Fractional First
Understand, then commit
The questions you get to answer from inside the business
Do we need a CMO, a VP, or a Director?
What should our budget be?
What should this person actually own?
What should we stop spending on?
What do we keep in-house vs. outsource?
What results should we expect?
A Perfectly Good Place to Begin
You Don't Need It All Figured Out to Start
If you're somewhere between “I can't keep doing this” and “I'm not sure what's next,” that's exactly where we begin.
No pressure. No pitch. Just a real conversation.
Where Rachel Can Step In
Flexible support, shaped around what your business actually needs right now.
Fractional CMO
Marketing Leadership
Own the marketing strategy, lead your internal team and outside vendors, connect marketing to sales, and bring real clarity to where the money is going and what it's returning.
Operations & Strategy
Operational Clarity
Step back from the day-to-day and look at how the business actually runs — where things break down, where effort is wasted, and what structure your next stage of growth will require.
Advisory & Interim
Strategic Guidance
Sometimes you don't need someone running it — you need an experienced set of eyes. A second opinion, a sounding board, and steady leadership through a transition or a big decision.
What the Role Actually Includes
The goal isn't more marketing. It's better marketing — led, measured, and aligned with the business. It usually moves through three stages.
Phase One
ASSESS
Phase Two
Lead
Phase Three
BUILD
In many cases, the fractional role becomes the bridge between founder-led marketing and the permanent structure your company grows into.
Why Rachel Works Differently
Most marketers walk in asking, “What can I sell this company?” Rachel starts somewhere else: “What's actually happening inside this business?”
Her loyalty is to the outcome — not to selling you a channel. That means she's just as comfortable telling you to keep a vendor as to let one go, to spend more in one place and stop spending in another, to hire internally or outsource — or to strengthen sales before pouring more into marketing.
That objectivity is a big part of the value. You get someone whose only agenda is what the business actually needs.
Is This the Right Fit?
Fractional support works best for businesses with something real and healthy to build on.
This tends to be a good fit when you're…
It's probably not the moment if you need leads by Friday to make payroll, or you're looking for someone to run tactics without changing anything underneath. Fractional leadership is about clarity and direction — and that takes a little room to work.