My passion for entrepreneurship ignited early when in 1999 I won my first design award and began securing freelance work and professional design positions. By the age of 24, I had already accumulated nearly a decade of hands-on experience alongside earning a BFA in Graphic Design and a Certificate in Web Programming from UMSL (University of Missouri–St. Louis).

In 2009, I founded TriLeaf Designs as a creative and marketing company focused on graphic design, web development, branding, and marketing strategy. What shaped me differently from many others in the industry was my hands-on experience not only in design, but also inside print shops, mailing houses, packaging warehouses, product design studios, and production environments. That experience gave me a much deeper understanding of how businesses truly function behind the scenes — not just creatively, but operationally as well. That same year, I was honored to receive the St. Louis Socially Responsible Business Award through Junior Chamber International.

As the business grew, so did my role within it. Over time, I naturally moved beyond marketing into leadership, operations, strategy, problem solving, and helping businesses untangle the deeper challenges underneath what often appeared to be surface-level problems. In 2016, after several companies approached me specifically looking for someone with my unique blend of skills, Rachel Boone Consulting was born.

In 2020, I earned my Executive MBA from Washington University in St. Louis, further strengthening the bridge between practical entrepreneurial experience and executive-level business strategy. Even with exposure to high-level corporate leadership environments, I knew my passion remained with entrepreneurs, small businesses, nonprofits, and leaders where the work could stay personal, meaningful, and transformational.

Alongside my business journey, I pushed myself deeply into personal and professional development from a very early age — investing over $500,000 into trainings, education, leadership development, mindset work, emotional awareness, communication, human behavior, and transformational growth. I became deeply fascinated by the connection between emotional capacity, leadership, business growth, relationships, identity, and the ways people navigate change, pressure, and reinvention.

Like many people I support today, my own journey has not been linear. During my divorce, I made the difficult decision to place much of my business growth on hold for nearly three years while navigating one of the hardest rebuilding seasons of my life. I know firsthand what it feels like to start over, rebuild identity, untangle uncertainty, and slowly find your footing again while still trying to lead, parent, grow, and function through it all.

In 2022, I began expanding my work into the buying and selling of businesses, helping owners strengthen operations, leadership, brand positioning, and organizational foundations in ways that support long-term sustainability and business value. Along the way, I also experienced the realities of partnership — including entering into a business partnership that ultimately ended after a year. That experience deepened my understanding of alignment, leadership dynamics, communication, and the importance of building businesses that truly fit the people behind them.

In 2023, TriLeaf Designs naturally evolved into Mindful Marketing — a reflection of the work I had already been doing for years. What started as a marketing and design company had grown into something much deeper: a full-picture approach that blends emotional awareness, thoughtful strategy, operational clarity, leadership development, and human-centered growth.

Looking back, every season — the growth, burnout, reinvention, rebuilding, uncertainty, leadership lessons, partnerships, heartbreak, and personal transformation — shaped the way I now support others. Today, my work helps people build businesses, leadership, and lives that feel more aligned, sustainable, intentional, and true to who they are becoming.