Welcome to SEO video! I think number thirty? I recorded some fun videos in between with client questions on SEO All the links to them will be down below in the description. Please find a video that answers the question where you're at. So the first video I did was basics of the SEO and our ___ SEO. So you can check that one now. Then I did one on website text, and  there were so much talk about website text that after I did stop the video, I was like man, there was even more I could have said! But I record all my videos just how I would if I talk to a client. So, you get what you get. This video is where we're on title tags and descriptions. So if that is something you're interested in, how you need to do them, Why they're important, you're in the right place!

So title tags are the bold piece which shows up when you search. So the search results page on Google, in the internship we call it "Serps" S-E-R-P with a little 's' Those are:

S - Search

E - Engine

R - Result

P - Page

The Search Engine Result Page. Just some internship lingos give me kind of cool, you know, "On the SURFS page😎" Anyway, so the bold top is your title and the few lines below that is your description. And guess what you get to tell Google what you wanted to say. A lot of people don't realize that but it's so powerful because your text and your keywords and your content is what gets Google to rank you higher. While the other thing that gets you higher is if people click on your link. So having a good title and a good description will get people to click on your link or not. So back in the day when SEO started, the website URL and the title and description so super important. I mean, we worked on it, it's not the case today because Google wants a page that's gonna answer the question so the website URL, the title and description is mostly for your clientele now and to convert them. So I get questions asked all the time: Do I need to buy a website domain? ; Has my key word in it? No, you do not. You want to buy a website domain that's easy to share, that's easy to go to, that is short we can put on things really quickly- that's more important than having it be a keyword. Key word is old school and Google realized that there was only so many website domains which is one reason why that has been bumped down. The title tag usually is the title, especially if it's a Blog and it gets kind of autopolend and then you can't tweak it. So if you don't know what your title should be if it's answering the question like a block page you usually want to be that exact because you want people to know that this page is answering that question. If it's 'About us' page and that kind of thing you can look at what other people within your inter-

Did you just see like the lights get bright? So I'm going to take rest for a second, just a little bit about me: I have a home office that has beautiful windows and so if a cloud passes by, this is what happens. I know I'm going to fix that but I'm not doing these videos with vanity, I'm doing them because I just love giving information. but just if you saw that that just shows the weather just completely changed so I am now bright. I digress.

We're talking about title tags. You want the title, just like Youtube titles, but you want the title to be something that people go: "Yes, I want that!" And that they would be drawn to it and say "Yes, that's what I need to click!" Now someone use the title that interests them then next they can go to its description. And that's ________  Your Title, how long should it be? Your title needs to be 50 to 70 characters long. You don't have much space so if you have a really long title of a Blog you might need to shrink it down to make it between that 50 and 70  characters long that Google likes.

Now Your Description. Your description is what people will read because it's kind of like the briefest to your book, you know, Is it the something that I really want to to read or not? So with that the descriptions, they need to be between 50 and 160 long. Now, I kinda go on the longer side because you want people wait to get what's about and sometimes you need language to do that. So I usually tell clients if you want between 120 and 150. So if you need a number to say - 150 is an easy 'remember' number. You go tiny bit over, tiny bit less without any problem. And that will show up on both desktop and mobile. On desktop you have more room, but so many people are on mobile that you really want to be able to  have your description work on the mobile sphere. So you want to put those in descriptions  where that would show up really nicely. This description needs be your self-piece of explaining what that page is about, answering the question or start answering the question so people want to click and they want to learn more. Now, one other thing I'm going to touch in this video because I did not touch in the other videos is Alt-tags. So alt-tags or on photos you have  an alt tag that you can put in. This is something else that when you're  planning out your content you can use alt tags. This is for few reasons.

One - it helps people who are visually impaired that if they can't see the photo they can know what it's about, but also it's a way for Google to be able to know  what the photo was about. Because Google does not, at this time, doesn't see the image, so telling Google what the image is about helps a lot. If you do that have it is another good place to put your key words. So let's talk about sneaking those keywords in other places other than content. It is the content I talked about how you only want your key words in your content 1 to, maybe, 10%. You want to make sure that your main key word that you're using for that page is listed in your title. You also want to make sure it's listed once within your description to massively make sense but you want to be entitled, you want to be in descriptions and you want to be in ___ text. Those are few places that you can put those keywords  that will make a difference on the site and its outside of the actual content of your site.

So here you go. That was a little bit easier. You have your title tags, descriptions, alt tags. You want one key word going into those. You want to use your main keywords to save your keyword variations for inside the page if you find that you want to use one of your keyword variations and that you can if it makes sense if not then that might tell you that you want to pull that and use that as a different page There you go! SEO, ending that show, we are done! if you have any questions for me I want to expand on anything let me know, I'm here to help.